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The recent surge in shares of AMC Entertainment and GameStop has once again caught the attention of investors, leading to a new wave of “meme stock” rally triggered by social media influencers. The emergence of a social media account named “Roaring Kitty” posting for the first time in three years has ignited a trading frenzy, reminiscent of the meme stock frenzy between 2020 and 2021.

The man purportedly behind the Roaring Kitty account, along with DeepF——Value on Reddit, has played a significant role in fueling the meme stock frenzy. These influencers have a unique ability to mobilize retail investors and create a sense of community around meme stocks. Dan Egan, vice president of behavioral finance and investing at Betterment, described the situation as akin to watching a sitcom on repeat, highlighting the cyclical nature of these events.

Unlike the previous surge in meme stocks during the Covid lockdown, the current frenzy is occurring at a time when people are not confined to their homes. Egan noted that individuals are no longer bored with stimulus check money in their bank accounts and are looking for alternative ways to invest their funds. The ambiguity of Roaring Kitty’s recent post has added to the intrigue surrounding the current buying frenzy, tempting more people to join the movement.

While the allure of quick profits may be enticing, investing in meme stocks comes with inherent risks. Ted Jenkin, a certified financial planner and CEO of oXYGen Financial, compared betting on these stocks to gambling in Las Vegas, emphasizing the importance of only using money that can be afford to lose. Egan cautioned that what may start as a niche community of investors can quickly spiral into a frenzy, leading to significant upward pressure on the stock.

Despite the potential for lucrative gains, investors must exercise caution and approach meme stock investing as a hobby rather than a core investment strategy. Egan advised individuals to refrain from risking funds they cannot afford to lose, echoing the sentiment shared by Jenkin. The decision of when to sell meme stocks can be challenging for investors, with many holding onto their positions in the hopes of maximizing their profits.

The recent surge in meme stocks driven by social media influencers has once again brought attention to the volatile nature of these investments. While the allure of quick profits may be enticing, investors must exercise caution and consider the risks involved in betting on meme stocks. By approaching these investments with a level head and only using disposable funds, individuals can mitigate the potential losses associated with meme stock trading.

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