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TGI Fridays and Hostmore, the U.K. franchisee, have recently announced their plans to merge in an all-share deal valued at 177 million pounds, or $220 million. This merger, if successfully closed, will result in TGI Fridays becoming publicly traded on the London Stock Exchange under the ticker “TGIF.” Despite this major change, the company’s headquarters for its U.S. and global brand operations will remain in Dallas, Texas.

CEO Weldon Spangler, who has been leading the company since October, expressed that the decision to merge with Hostmore was a strategic move for both parties involved. According to Spangler, the idea was met with enthusiasm and optimism from both sides, highlighting a shared vision for the future of the company. With the merger, the new entity will possess a total of 189 restaurants across the U.S. and the U.K., while franchisees will continue to operate the remaining 400 locations globally.

Expected Impact

The merger is currently pending regulatory approval and is anticipated to be finalized in the third quarter, pending no unforeseen obstacles. This move comes after TriArtisan Capital Advisors acquired TGI Fridays in 2014, with the intention to elevate the brand’s presence and profitability in the market. Following a failed attempt to go public in 2019 due to the Covid-19 pandemic, TGI Fridays has been focusing on repositioning itself in the industry.

The restaurant industry has been facing challenges, particularly in the casual-dining segment, as consumer behavior has shifted. TGI Fridays has been responding to these changes by returning to its core offerings and emphasizing its bar services, which are known for being more profitable than food sales. This strategic shift is aimed at aligning the brand with evolving consumer preferences and market dynamics.

Under Spangler’s leadership, TGI Fridays has also revamped its executive team by bringing in industry veterans like Ray Risley as the U.S. president. These changes signify a commitment to driving growth and innovation within the organization. Despite recent closures of underperforming restaurants in the U.S., TGI Fridays remains focused on adapting to the evolving landscape of the restaurant industry.

The merger of TGI Fridays and Hostmore represents a significant strategic move that aims to position the brand for future success in a competitive market. By leveraging their combined strengths and synergies, both companies are poised to capitalize on new opportunities and drive sustainable growth in the long term. As the industry continues to evolve, TGI Fridays is demonstrating resilience and adaptability in its approach to meeting consumer demands and staying relevant in a changing market.

Business

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