A recent study sheds light on the impending Great Wealth Transfer, a phenomenon where trillions of dollars are expected to change hands from one generation to the next. While it is commonly believed that millennials and Generation Z will be the primary beneficiaries of this transfer, the study reveals that Generation X is actually poised to receive the largest windfalls in the near future.

Generation X: The Unlikely Winners

Contrary to popular belief, individuals belonging to Generation X, aged between 44 and 59 today, are set to inherit significant fortunes from their baby boomer parents. The study by Wealth-X highlights that the average age of individuals in North America expected to inherit $5 million or more is 46.1 years old, suggesting that Generation Xers will receive substantial inheritances. This group, often referred to as the “forgotten generation” due to its smaller size and quieter cultural presence compared to the baby boomers and millennials, stands to gain immensely from this upcoming wealth transfer.

Despite being overshadowed by millennials and Generation Z in discussions about inheritances, Generation X has the potential to make a substantial impact on the wealth management industry. Wealth management firms and private banks have primarily focused on younger clients, but the study indicates that Generation X should not be overlooked when it comes to planning for the Great Wealth Transfer.

The potential of Generation X to reshape the financial landscape is substantial. Unlike millennials and Generation Z, who are still in the early stages of their careers and wealth accumulation, Generation X is already well-established, with many having reached peak earning years and begun their own wealth-building journeys. This dual dynamic of personal financial growth and upcoming inheritances positions Generation X uniquely to leverage new wealth for continued growth, investment, and consumption.

The Concentration of Wealth

The study reveals that inheritances will be highly concentrated among a small percentage of individuals. Over the next decade, 1.2 million individuals worth $5 million or more will pass down a total of more than $31 trillion in wealth. It is estimated that nearly two-thirds of this wealth will come from the ultra-wealthy, defined as those worth $30 million or more, emphasizing the concentration of inheritances at the top.

This concentration has significant implications for the broader economy and society. The ultra-wealthy, whose fortunes span diverse sectors such as real estate, technology, and finance, will transfer vast sums that could reshape markets and influence philanthropic endeavors. For Generation X, this means not only receiving inheritances but also potentially assuming stewardship roles over significant assets and businesses.

As inheritors from Generation X, millennials, and Generation Z will have different values and priorities compared to previous generations, wealth managers, luxury firms, and philanthropic organizations will need to adapt to cater to their unique needs. Understanding these generational differences will be crucial for businesses looking to capitalize on the Great Wealth Transfer. For example, while baby boomers might have prioritized tangible assets like real estate, Generation X and younger generations show a growing preference for technology investments and experiences.

Generation X’s Financial Perspectives

Generation X’s approach to wealth management and consumption is distinctly shaped by their life experiences. Having witnessed the dot-com bubble, the financial crisis of 2008, and the recent COVID-19 pandemic, Generation X tends to be more cautious and strategic in their financial decisions. They value stability, resilience, and diversified portfolios that can withstand economic fluctuations.

Moreover, as Generation X inherits wealth, they are likely to invest in ways that reflect their pragmatic approach. This generation is expected to emphasize sustainable investments, focusing on companies and opportunities that offer long-term growth potential rather than quick gains. They are also increasingly interested in environmental, social, and governance (ESG) criteria, mirroring broader societal trends towards responsible investing.

In the realm of consumption, Generation X is characterized by a blend of traditional and modern preferences. They value quality and reliability but are also tech-savvy and open to new experiences. Luxury brands and service providers will need to balance these elements, offering products that are both sophisticated and aligned with contemporary values.

Implications for Wealth Management

For wealth management firms, the rise of Generation X as major inheritors presents both opportunities and challenges. Traditional wealth management approaches, often focused on asset preservation and conservative growth, may need to evolve to meet the more diverse and dynamic needs of Generation X.

Wealth managers will need to provide more than just financial advice; they will need to offer holistic services that address lifestyle, legacy, and philanthropic goals. This includes planning for children’s education, healthcare, and intergenerational wealth transfer strategies that ensure their assets are preserved and grown for future generations.

Additionally, with the digital revolution continuing to transform financial services, Generation X clients will expect seamless, tech-enabled solutions. This includes digital platforms that provide real-time portfolio management, investment opportunities in cutting-edge sectors like fintech and green energy, and robust cybersecurity to protect their growing digital wealth.

The Role of Philanthropy

As Generation X inherits wealth, their approach to philanthropy is expected to differ from that of their predecessors. They are likely to favor impact-driven philanthropy, where donations are closely tied to measurable outcomes and social impact. This generational shift could lead to increased support for causes related to climate change, education, and social justice, reflecting the values and priorities that are important to Generation X.

Philanthropic organizations will need to engage with Generation X in meaningful ways, offering transparency and demonstrating the tangible impact of donations. This could lead to a more engaged and informed donor base, driving significant positive change in various sectors.

Real Estate and Luxury Markets

The influx of wealth to Generation X will also impact real estate and luxury markets. With more financial resources at their disposal, Generation X is likely to invest in high-end real estate, both as personal residences and as part of their investment portfolios.

In the luxury market, Generation X’s preferences will drive demand for products and experiences that offer both quality and innovation. From luxury automobiles to exclusive travel experiences, the spending patterns of Generation X will shape the future of luxury industries. Brands that can effectively combine traditional craftsmanship with modern technology and sustainable practices will be well-positioned to capture this demographic’s spending power.


While millennials and Generation Z have been the focus of much speculation in discussions about the Great Wealth Transfer, it is Generation X that is likely to emerge as the biggest beneficiaries in the near future. With trillions of dollars set to change hands from one generation to the next, it is essential for wealth management firms, luxury companies, and real estate firms to start considering the wealth potential of Generation X and adapt their strategies accordingly.

As Generation X steps into its role as a key inheritor of the baby boomer’s wealth, their influence on markets, philanthropy, and investment strategies will become increasingly significant. Understanding and catering to the unique characteristics and preferences of this generation will be crucial for businesses and organizations aiming to thrive in the era of the Great Wealth Transfer. By embracing the distinct blend of tradition and modernity that defines Generation X, industries can not only serve this generation effectively but also drive forward a new era of economic growth and innovation.


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